Services

I help you understand your audience, define your value proposition, shape your features and strategy, and deliver it to the world.

✨ Research & Design

I deliver actionable insights and user-centered design to reduce risk, spark innovation, and drive growth. Using qualitative and quantitative methods, I guide every step, from design to testing.

🧭 Product & Strategy

Gain strategic direction that transforms ideas into ready solutions. I guide teams from discovery to a clear vision and roadmap, blending coordination, project management, and pilot delivery.

👥 Coaching & Upskilling

I empower your team to innovate, collaborate, and lead with confidence. I offer tailored coaching in research methods, UX, product innovation, and strategy governance.

Principles

I tackle product challenges with core principles in mind:

• Value First: Great design enriches lives. I focus on well-being, connection, and self-determination to build trust and loyalty.
• Rigorous Insights & Decisions: Smart choices start with solid data. I blend research, ideation, and testing to uncover real opportunities.
• Collective Journey: Design is a shared journey—learning together and forging bonds. Every project becomes a transformative alliance.
• Creative Diversity: Fresh insights emerge by breaking frames and reconnecting the dots.